It’s very wonderful! Let me briefly explain what Project Wonderful is. With Project Wonderful, you can create ad banner boxes for your website for advertisers to bid on. The highest bidder wins the rights to place an ad on your website. If you want to kick someone’s banner off that website and have your banner up there, outbid your competitor!
You can advertise with the help of Project Wonderful very economically or very expensively, and you can always pick the sites you really want to advertise on. (As long as they also participate in Project Wonderful.) If you go the inexpensive way, you can pick some of the less popular sites which you think their readers would have some interest in your site and advertise for as cheaply just $0.01 per day. Of course, you will most likely get better traffic by advertising on very popular websites, but the competition is intense and it’s costly. For example, I advertised on PVPonline.com and Fanboyz.com and they cost me $15 per day. I set my budget to just $30 for each site and so my banner campaigns for those two sites only lasted for two days.
The next day after I had placed my ads, I checked the site usage of Chloroville with Google Analytics and the results blew me away – I got 3000 visitors. Let me tell you, Chloroville never passed 60 unique views per day before I started advertising with Project Wonderful. I was really expecting 200 hundreds visitors so the results were very encouraging.
Later I analyzed the readership by going deeper in Google Analytics and I realized that Fanboyz and PVP only got me approximately 300 unique visitors that day, but it was someone who had bookmarked a page from Chloroville.com on Reddit.com and stirred up a small storm of comments that spiked the traffic to 2000 visitors on that day. The next day his bookmark on Chloroville had subsided and my readership dropped to 500.
My advertising budget is only $100 and it is being used up very quickly. But I feel like it is the best $100 I have ever spent on promoting a website. I think that those banners have sparked some small fires and I hope that’s enough to get things rolling through word-of-mouth.
That’s exactly what I did, I tried PvP and some other major titles first. But they’re expensive because they’re convenient. If you have time to place 20 or 50 little ads on sites in the 1-10 cent range, you can do very well.
I have over 250 ads right now on PW, and my readership and uniques and fan mail are going crazy for Lil Nyet ( http://www.lilnyet.com for anyone who wants a look). Nyet is doing so well now that I am moving ads to my other comic because Nyet’s awareness and loyalty are very high for its age, and it has a buzz. The two comics also feed each other. ( The other is ScratchinPostComics.com )
It’s great to see Chloroville doing well. Kawaii Cute would be my first pick for Chloroville ads.